EcoChic Geneva Fashion Show
27 Jan 2010
52 prominent fashion designers from around 40 countries united on the catwalk at the Palais des Nations, headquarters of the United Nations in Geneva, for the first time ever. The groundbreaking event was held in order to promote the positive impact that fashion could have on biodiversity conservation and sustainable development.

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This EcoChic fashion show was presented by Hong Kong charity Green2greener and hosted by the United Nations Conference on Trade and Development (UNCTAD), in celebration of the United Nations 2010 International Year of Biodiversity. Christina Dean, founder of Green2greener, said “We hope that this event will push the point that sustainable fashion can be both high-end and mainstream, showing to consumers that they can look gorgeous whilst also helping the environment. Our collaboration with the United Nations proves just how important these issues are.”


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Sustainable ready-to-wear and couture garments were made from a variety of biodiversity-protecting fabrics such as hemp, bamboo, alpaca, soya, organic cotton and organic silks. Accessories used a range of materials including necklaces made from the off-cuts of African blackwood clarinets, recycled industrial waste and sustainably harvested seeds from South America. On the catwalk were one-off couture creations by prolific designers such as Diane von Furstenberg, John Rocha, Manish Arora, Bora Aksu and Thakoon. Sustainable labels such as Noir, EDUN and Ciel also featured at the exciting spectacle.

© EcoAsia 2009

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