Following the birth of their first son, the founder, Dana, and her husband, Bo, developed toddler apparel and accessory essentials that blended cool, hip designs with ultra soft textures. Their range of simple yet modern essentials items includes blankets, burps, bibs, bedding and apparel. All the products are made out of a combinations of 100% cotton and formaldehyde-free fabrics, making them safe for baby and the environment. As an environmental-conscious parent, this is not just a perfect choice for your baby but for the planet earth as well.

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